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Cathay Capital Joins With Kering, L'Oréal to Launch China Fund

Cathay Capital Joins With Kering, L'Oréal to Launch China Fund
businessoffashion.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from businessoffashion.com Daily Mail and Mail on Sunday newspapers.

Ma Jun , Belle International , Cathay Consumer Fund , Pernod Ricard , Cathay Consumer Co Creation Fund , Cathay Capital , Maia Active ,

Social media agents help Chinese brands outperform foreign rivals


Social media agents help Chinese brands outperform foreign rivals
For western companies like Coca-Cola, Maybelline and Nestlé, the brands of the century have long offered a huge advantage to local Chinese rivals.
But these established groups are increasingly threatened by Chinese start-ups, which have been turbocharged by social media marketing experts and optimized supply chains.
This change was highlighted at this month’s “618” e-commerce festival, China’s second-largest shopping event of the year, as local brand Babycare surpassed Procter & Gamble’s Pampers in sales volumes, according to data released by Alibaba internet group.
It wasn’t a surprise: Genki Forest, a Chinese beverage company, surpassed Coca-Cola and Pepsi in online sales last year. “Individual Day”, Is a billion-dollar curiosity, the biggest shopping holiday in the country. ....

Albus Yu , Elijah Whaley , Arui Ma , Yves Saint Laurent , Li Jiaqi , Tencent Wechat , Jenny Chen , Alibaba Taobao , Mark Tanner , Zhang Qiping , Procter Gamble , Genki Forest , Perfect Diary , Singles Day , Three Squirrels , China Growth Capital , Maia Active , Chinese Lululemon , Kantar Worldpanel , Skinny China , Yves Saint , எலியா வேலீ , ரயீ மா , ஐவ் துறவி பரிசு பெற்றவர் , ஜென்னி சென் , குறி தோல் பதனிடுதல் ,