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Dongfangzhenxuan, a live-streaming brand under former tutoring giant New Oriental, sold US$13 million worth of goods within 12 hours of its debut on the platform, it said. ....
A week after Singles’ Day last year, analysts asked Alibaba Group Holding chief executive Daniel Zhang Yong if he thought the company relied too heavily on its top live streamers to generate sales during the annual online shopping extravaganza. Zhang did not answer the question directly, but said Alibaba’s Taobao Live platform treated all online influencers – big and small. ....
Fan Sifeng was ordered to pay nearly US$1mil in back taxes, late fees and fines after failing to report his full income. Fan follows other high profile streaming hosts including Viya and Zhu Chenhui, who have disappeared online following tax controversies. ....
China has again published a new regulation that disallows 30 behaviors and, at the same time, mandates livestreamers to instead talk about law, finance, and medicine. ....
China has issued a new regulation on the live-streaming industry that lists 31 banned behaviours, raising the bar for influencers to talk about certain topics, in the government's latest effort to regulate the booming digital economy. The 18-point guideline, published by the National Radio and Television Administration and the Ministry of Culture and Tourism on Wednesday (June 22), requires influencers. ....