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A week after Singles’ Day last year, analysts asked Alibaba Group Holding chief executive Daniel Zhang Yong if he thought the company relied too heavily on its top live streamers to generate sales during the annual online shopping extravaganza. Zhang did not answer the question directly, but said Alibaba’s Taobao Live platform treated all online influencers – big and small. ....
China has again published a new regulation that disallows 30 behaviors and, at the same time, mandates livestreamers to instead talk about law, finance, and medicine. ....
China has issued a new regulation on the live-streaming industry that lists 31 banned behaviours, raising the bar for influencers to talk about certain topics, in the government's latest effort to regulate the booming digital economy. The 18-point guideline, published by the National Radio and Television Administration and the Ministry of Culture and Tourism on Wednesday (June 22), requires influencers. ....
China News Service, Beijing, March 15 (Reporter Luo Pan) "I didn't expect Deng Lun to evade tax too!" After the tax department announced today that Deng Lun was suspected of tax evasion and was fined 106 million yuan, there was an uproar on the Internet. In the past, there were anchors Weiya and Sydney, and now there is Deng Lun. How did "tax evasion" become the bottom line of repeated attemp ....
Tax authorities in southern Guangdong province have slapped live-streaming star Ping Rong with a 62 million yuan (U$10 million) fine for tax evasion, making her the latest Chinese online influencer to be charged with the offence over the past several months. A popular live-streamer on Kuaishou Technology ’s short video-sharing platform, Ping was held liable for tax irregularities in 2019. ....