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Dove India along with NDTV presents #StopTheBeautyTest campaign that aims to motivate people to celebrate beauty in all shapes, colours, and sizes. Let us pledge to create a more accepting society where there is no one particular definition of beauty. ....
Dove India Aims To Change Matrimonial Ads With #StopTheBeautyTest Campaign by According to a study carried out by ET Brand Equity, 25% of Brides Wanted advertisements focused on a specific physical appearance, mainly in terms of a woman’s weight, color and height. India s Beauty Test report said that 68% women wanted matrimonial sites to ban the words slim, tall and fair. After all, marriage should be a commitment between two people based on love and understanding and not on body type, skin color and height. Being rejected on the basis of one’s looks not only affects a person’s morale but also their confidence. ....
Dove soap calls out pre-marriage scrutiny of bride s weight, height, colour, hair; takes Real Beauty stance ahead Share Via: After weeks of discussions around pH levels and litmus tests, HUL s Dove refocuses the category s attention on the meaning of beauty in its #StopTheBeautyTest campaign. That Dove, a Hindustan Unilever (HUL) soap brand, is one of the most popular and fierce torchbearers of womenâs beauty, no real beauty, is well-documented. There was its much appreciated âDove Campaign for Real Beautyâ in 2004. Advertising agency Ogilvy and Mather (now Ogilvy) put up billboards in Germany and the United Kingdom featuring photographs of real women, instead of professional models⦠The campaign went on to become a big hit and expanded to several mediums like ads, events, workshops and so on. ....