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Dove India Aims To Change Matrimonial Ads With #StopTheBeautyTest Campaign
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According to a study carried out by 
ET Brand Equity, 25% of Brides Wanted advertisements focused on a specific physical appearance, mainly in terms of a woman’s weight, color and height. 
India s Beauty Test report said that 68% women wanted matrimonial sites to ban the words slim, tall and fair.
After all, marriage should be a commitment between two people based on love and understanding and not on body type, skin color and height. Being rejected on the basis of one’s looks not only affects a person’s morale but also their confidence. ....

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