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Dove India Aims To Change Matrimonial Ads With #StopTheBeautyTest Campaign


Dove India Aims To Change Matrimonial Ads With #StopTheBeautyTest Campaign
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According to a study carried out by 
ET Brand Equity, 25% of Brides Wanted advertisements focused on a specific physical appearance, mainly in terms of a woman’s weight, color and height. 
India s Beauty Test report said that 68% women wanted matrimonial sites to ban the words slim, tall and fair.
After all, marriage should be a commitment between two people based on love and understanding and not on body type, skin color and height. Being rejected on the basis of one’s looks not only affects a person’s morale but also their confidence. ....

Brides Wanted , Beauty Test , Times Matrimonial , Dove India , Stop The Beauty Test , மணப்பெண் விரும்பினார் , அழகு சோதனை , முறை திருமண , புறா இந்தியா , நிறுத்து தி அழகு சோதனை ,

Dove soap calls out pre-marriage scrutiny of bride's weight, height, colour, hair; takes 'Real Beauty' stance ahead


Dove soap calls out pre-marriage scrutiny of bride s weight, height, colour, hair; takes Real Beauty stance ahead
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After weeks of discussions around pH levels and litmus tests, HUL s Dove refocuses the category s attention on the meaning of beauty in its #StopTheBeautyTest campaign.
That Dove, a Hindustan Unilever (HUL) soap brand, is one of the most popular and fierce torchbearers of women’s beauty, no real beauty, is well-documented.
There was its much appreciated ‘Dove Campaign for Real Beauty’ in 2004. Advertising agency Ogilvy and Mather (now Ogilvy) put up billboards in Germany and the United Kingdom featuring photographs of real women, instead of professional models… The campaign went on to become a big hit and expanded to several mediums like ads, events, workshops and so on. ....

India General , United Kingdom , Zenobia Pithawalla , Priya Nair , Nisha Sampath , Sita Lakshmi Narayan Swamy , Ajeeta Bharadwaj , Wunderman Thompson , Ayyappan Raj , Saif Ali Khan , Kareena Kapoor , Gil Zamora , Leo Burnett , Mihir Chanchani , Dove Campaign For Real Beauty , Hindustan Unilever , Dove Campaign , Real Beauty , Dove Real Beauty Sketche , What Beauty Means , Dove India , Executive Director , Personal Care South Asia , Executive Creative Director , Creative Director , Ogilvy India ,