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The global automobile industry is peering into an electric future, possibly the most profound turning point in a century, certainly since the 2009 financial crisis. But there are many bumps in the road ahead. The carmaker of the future will have to be as much a battery or software company as it is an engineering company, and several of the biggest companies are already stumbling over that, for cultural and technical reasons alike.
The global automobile industry is peering into an electric future, possibly the most profound turning point in a century, certainly since the 2009 financial crisis. But there are many bumps in the road ahead. The carmaker of the future will have to be as much a battery or software company as it is an engineering company, and several of the biggest companies are already stumbling over that, for cultural and technical reasons alike.