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From controlled messaging to transparent strategies - Why authenticity is crucial for PR

Amid the rapid transition to Digital and the emerging technologies such as Artificial Intelligence, Augmented Reality, Machine Language, human touch continues to retain a great degree of meaningful connections and bring in authenticity in brand commu

India generalPriya patankarGeetu batraPr communicationsMarketing communications at deloitte indiaForestry initiativeDs groupHead of communications at phonepeHindustan unilever limited project shaktiHindustan unilever limitedEdelman trust barometerArtificial intelligenceAugmented realityMachine languageDash nandaTrust barometer

Untangling the Web: Measuring PR s Impact in the Marketing Mix

Untangling the Web: Measuring PR s Impact in the Marketing Mix
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Siddhartha mukherjeeCorporate communicationsMarket researchDs groupPublic relationsDash nandaUrchin tracking moduleSumathi chariSenior partnerBrand balanceExploring vital metricsJyotsna dashTarunjeet rattanManaging partner

Data-driven approach to PR metrics: Understanding the new dynamics in AI era

Data-driven approach to PR metrics: Understanding the new dynamics in AI era
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Siddhartha mukherjeeAnup sharmaInternational association of measurement evaluation communicationDs groupPr industriesPr strategic communications consultantCorporate communicationsArtificial intelligenceJyotsna dash nandaMedia impact scoreRelevance indexRank indexPublic relationsSumathi chariSenior partnerBrand balance

Why it is tough to bring in standardization in traditional PR metrics?

Why it is tough to bring in standardization in traditional PR metrics?
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Siddhartha mukherjeeAnup sharmaDs groupCorporate communicationsPr strategic communications consultantMuck rackTarunjeet rattanManaging partnerSumathi chariBrand balanceDash nandaValue equivalency

Driving ROI in PR with data analytics: Experts share strategies to up the A game

Driving ROI in PR with data analytics: Experts share strategies to up the A game

Ajey maharajTanmana rathAakanksha jainCampaign efficiencyCorporate communicationsPublic relations corporate communicationsDs groupHead of corporate communicationsCampaign measurement improvementDharampal satyapal group dsMarketing communicationsFortis healthcare ltdMou chakravortyAssociate directorJyotsna dash nandaDharampal satyapal group