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Untangling the Web: Measuring PR s Impact in the Marketing Mix

Untangling the Web: Measuring PR s Impact in the Marketing Mix
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Siddhartha mukherjeeCorporate communicationsMarket researchDs groupPublic relationsDash nandaUrchin tracking moduleSumathi chariSenior partnerBrand balanceExploring vital metricsJyotsna dashTarunjeet rattanManaging partner

Data-driven approach to PR metrics: Understanding the new dynamics in AI era

Data-driven approach to PR metrics: Understanding the new dynamics in AI era
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Siddhartha mukherjeeAnup sharmaInternational association of measurement evaluation communicationDs groupPr industriesPr strategic communications consultantCorporate communicationsArtificial intelligenceJyotsna dash nandaMedia impact scoreRelevance indexRank indexPublic relationsSumathi chariSenior partnerBrand balance

Why it is tough to bring in standardization in traditional PR metrics?

Why it is tough to bring in standardization in traditional PR metrics?
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Siddhartha mukherjeeAnup sharmaDs groupCorporate communicationsPr strategic communications consultantMuck rackTarunjeet rattanManaging partnerSumathi chariBrand balanceDash nandaValue equivalency