Pulse Candy's rise to fame: Unveiling the strategy behind the candy that turned a simple flavor into a nationwide success, reaching 100 crores in 8 months.
India is capturing the global spotlight with its thriving startups and vibrant advertising sector. This momentum carries us to Cannes Lions, the advertising Olympics, where we are here to push ourselves and learn from the best.
Amid the rapid transition to Digital and the emerging technologies such as Artificial Intelligence, Augmented Reality, Machine Language, human touch continues to retain a great degree of meaningful connections and bring in authenticity in brand commu
The group which has popular brands such as Pulse, Pass Pass, Rajnigandha Pearls, Chingles, Pulse Natkaare and LuvIt in its confectionery category, is looking to increase sales outlets to around 50 lakh in India in the next five years, up from 26 lakh at present.
Dharampal Satyapal Group targets Rs 5,000 crore revenue in five years from their confectionery business. It surpassed Rs 1,000 crore in 2023-24. The group plans to double sales outlets to 50 lakh in India, focusing on tier II and III cities and rural markets. They aim to accelerate confectionery growth by 30% through organic and inorganic means.