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Live-streaming stars in China’s e-commerce hubs, spooked by the unprecedented fine levied this week by Hangzhou’s tax bureau on top influencer Viya, are scrambling to repay taxes, according to local media reports, industry insiders, and tax agents. Tax bureaus of 20 provinces and municipalities – including Beijing, Shanghai, Guangdong, Jiangsu and Zhejiang –are granting people in the same business as. ....
China’s harsh punishment of Viya, one of the country’s leading live-streamers, by levying a record fine and erasing her online presence overnight will generate far-reaching consequences for Alibaba Group Holding and the new online shopping trend that has transformed e-commerce in the past few years, analysts say. The online store and social media accounts of Viya, whose real name is. ....
The recent move by authorities in Hangzhou, China’s eastern e-commerce hub, to name and shame two popular online influencers for tax evasion and then slap both with hefty fines sent shock waves across the country’s live-streaming sector . Zhu Chenhui, known online as Xueli Cherie, and Lin Shanshan have now become the unofficial poster girls of this new campaign, which. ....