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Alibaba courts CEOs to start live-streaming on Taobao during 618 shopping festival

After the live-streaming success seen by Xiaomi CEO Lei Jun and a digital avatar of JD.com founder Richard Liu, Alibaba wants more CEOs to do the same on Taobao. ....

Austin Li Jiaqi , Michelle Feng , Tmall Group , Single Day , Huawei Technologies ,

Taobao sets up live commerce venture

Alibaba's Taobao has established a live commerce company as part of the shopping platform's attempt to reduce its reliance on "super hosts" such as Austin Li Jiaqi while also fending off threats from rival online retailers, reports Nikkei Asia. Operated by Taobao Live, the new company will mainly serve hosts who are new to Taobao,… ....

Austin Li Jiaqi , Alibaba Taobao , Taobao Live ,

Alibaba's Taobao looks to cut reliance on 'super hosts' with new live commerce venture

Taobao has established a live commerce company to reduce its reliance on "super hosts" such as Austin Li Jiaqi while fending off rivals. ....

Alibaba Taobao , Austin Li Jiaqi ,

Alibaba's Taobao sets up live commerce venture as competition grows

HONG KONG Alibaba's Taobao has established a live commerce company as part of the shopping platform's attempt to reduce its reliance on "super hosts" such… ....

Austin Li Jiaqi , Alibaba Taobao , Taobao Live , Reaking News ,

China's Taobao sets up live commerce venture as competition grows

HONG KONG Alibaba's Taobao has established a live commerce company as part of the shopping platform's attempt to reduce its reliance on "super hosts" such… ....

Alibaba Taobao , Austin Li Jiaqi , Taobao Live , Reaking News ,