Audience data strategies present an ongoing struggle for the modern marketer – namely data access, identity resolution and turning insight into action, according to Nielsen’s 2022 Global Annual Marketing Report. Here, we explore what it will take for marketers to overcome them.
Social network Tumblr is leveraging frame-by-frame analysis of its video, audio and text content to provide advertisers with improved contextual awareness, brand safety and targeting.
B2B marketers are too often left out of the cookie conversation, but they too face major hurdles to delivering personalized content and measuring campaign success in the post-cookie world. Matt Yorke, global chief revenue officer at Foundry, spells out four tactics for B2B brands to adopt today to maximize the effectiveness of future targeting and measurement.