Black Friday conjures images of supermarket fights over cheap TVs and inboxes full of e-commerce ads. But B2B brands can also play, says Alexandra Sheppard of Roast (part of the Tipi Group).
Last month, LinkedIn launched ‘predictive audiences’, an AI-based feature that the social giant says will unlock new modes of targeting. Space & Time’s Helena Taylor thinks it just might be a game changer.
Want your marketing content to build trust and boost engagement? Here are 7 proven strategies for using B2B content as a magnet for confidence, loyalty, and conversions.
Columnist Sam Scott offers an admittedly unusual lesson into market segmentation through the prism of Britpop. ParkLife, forget it, this is MarketingLife.
Want to gain the trust of B2B decision-makers? From storytelling and current data to expert viewpoints and real solutions, discover what convert skeptics into champions.