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Will Russo

Breaking News in Advertising, Media and Technology ....

Academic-council , Adweek-columnist-network , Will-russo , Columnist-network , Performance-marketing , Story-desk ,

Before Your Company Invests in AI, Ask if Customers Want It

Our customers were getting overwhelmed by choice. They didn’t know where to begin. ....

Stan-pavlovsky , Columnist-network ,

In the New Year, Uncertainty Is the New Certainty

Brands have to reevaluate who and what they stand for. ....

Kabir-ahuja , Columnist-network ,

Digital Creators' Influence is Growing in the Fashion World

As virtual trends spill into real life, brands are taking notice and taking action. ....

Roblox-christina-wootton , Columnist-network , Christina-wootton ,

During M&As, Retaining Talent Is an Investment in Growth

M&As are a way to enhance business offerings by tapping into a preexisting talent pool. ....

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