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Latest Breaking News On - Adweek columnist network - Page 1 : comparemela.com
Founders of Tech Startups Often Overlook Brand Strategy
What’s behind the belief that brand doesn’t matter for startup tech companies?
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Adweek-columnist
Agency Grants Monthly Cannabis Stipend For Employee Wellness
Like most good ideas, this one is borrowed, inspired by Dr. Bronner’s “psychedelic health benefit.”
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Adweek-columnist
As a CEO, Should You 'Shitpost?'
If you get it wrong, you risk alienating your customers and turning off potential customers.
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Adweek-columnist
5 Lessons B-to-B Marketers Can Learn From an Island Resort
There are benefits to experiencing marketing from a customer’s lens with a work-free brain.
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Adweek-columnist
Audience-Led Marketing Is the Future of B-to-B
Injecting more emotion into the otherwise overly rational can yield huge dividends and allows a b-to-b brand to differentiate itself in a sea of sameness.
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Adweek-columnist
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