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Booktv Monthly Program with bestselling author naomi klein. Her books on economics and Public Policy include no logo, the shock doctrine and the recently published on fire, the case for the Green New Deal. Thanks for joining us in our studios in new york on booktv. We are in midtown manhattan were branding and marketing is a big business. Let me begin with your first book. What did you learn about nike, microsoft, starbucks . Guest its great to be with you and have this time. It came out at the very beginning of 2000, so almost exactly 20yearsold. I was researching it for years before that. It was a period a lot was changing in the corporate world and you had the first kind of fullblown lifestyle brand which is an idea that we all take for granted now but these were companiesco that for the first time were declaring that ....
Telling author naomi klein. Her books on economics and Public Policy include the shock doctrine, and the recently on fire. The burning case for Green New Deal. Thank you for joining us and in the studios in new york. But tv we are in manhattan. We are running in marketing this business. Let me begin with your book no logo, when did you learn about nike. Microsoft and starbucks and branding. It is great to be with you and to have this time. So when i was writing the logo, became out at the very beginning of 2000 so it is almost exactly 20 years old. And i when i researching, four years before that, it was a period where i was changing the corporate world. You had the first kind of fullblown lifestyle brands. An idea that we all take for granted now but these were companies that for the first time, were declaring that their Bus ....
Which was the four years before that, in the period where lot was changing and you have the first kind of old logo lifestyle brands. Well take it for granted now these were companies for the first time, were declaring their business w by was not to sell products but to sell ideas lifestyle, the sense of belonging they could extend into kind of selff enclosed branded cocoons. They could sell everything as long as it was granted with this logo. So nike was the first one to do this. They didnt ever owney the factories and the main thing that i learned when i was researching, no logo, there was a relationship between the aggressive kind of marketing that was constantly sort of trolling Youth Culture to find the most cutting edge ideas to get into places they never had before like schools to co brand with like Music Festivals and so on it was an inverse relationship between that a ....
Prevented repeatedly from calling for an immediate cease fire the United NationsGeneral Assembly debates the us as use of its veto to stop estes fire in cost. Im out in fisher and model of the lauderdale were donald trump. I said a big went from the Supreme Court. I had the super tuesday and im peace of statements with your spouse. Awesome little courtesy and action against cheerful view. Nice. Itd be the premium. Theyre looking to go back to where things to points all the leaders of living. The thank you for joining us. We begin in 7 guys or where is really strikes on 2 homes in ross. I have killed 17 palestinians. Central guy is also being targeted with these really attacks, killing 13 people in the sea of our refugee camp. More than 30500 policy news ive now been killed since these are all began, its war on guys. I ....
Rested in 2008 in georgia. I tried to retake the break away region of start the set to the line from an International New studio here in moscow. This is are too great to have your company. Lets get into our top story. Nigerian new military leadership has reportedly rejected an offer of a visit from the united nations. Echo was on representatives from the african union. Naomi points to the quote, current context of under following the sanctions imposed on their country. A new Prime Minister has also been appointed the day after the week long. The ultimatum from the regional block echo was ended. The grouping had threatened the west african nation with military intervention. What people from neighboring molly say, its up to night here, notes art siders to solve their own issues. How does he get that money . Always just for them to fail the same faith, theyre ready to go and ....