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PVM lifts the lid on Chupa Chups customer engagement activation concept trbusiness.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from trbusiness.com Daily Mail and Mail on Sunday newspapers.
Center Fresh forays into intense mint category Center Fresh strengthened brand portfolio with launch of Center Fresh Mints Clean Breath. It is said to be the only sugar-free Mint in the country available at Re 1. Center Fresh – the iconic brand from confectionery major Perfetti Van Melle India – has launched Center Fresh Mints Clean Breath, marking its foray into the ‘intense mints’ segment. The three-layer product is made using compressed mint technology with zinc lactate trapped in the central layer. Available in Menthol Eucalyptus flavour, the product is clinically proven to offer intense cooling and freshness that lasts for 60 minutes, making it one of the most differentiated propositions in the country, the company claimed. ....
FNB News - "We are market leaders with a share close to 25%" fnbnews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from fnbnews.com Daily Mail and Mail on Sunday newspapers.
February 12, 2021 Rajesh Ramakrishna, Managing Director, Perfetti Van Melle India× Focussing on the right price-pack architecture, rural expansion Perfetti Van Melle India, known for brands such as Center fresh, Alpenliebe and Happydent, said that business is now almost back to pre-Covid levels due to higher in-home consumption trends visible even in impulse purchase categories. The confectionery major is strategically focusing on deepening its presence in rural regions and at the same time launching new products with a differentiated proposition to meet the evolving consumer needs. Rajesh Ramakrishna, Managing Director, Perfetti Van Melle India, said that the impulse purchase categories, such as confectionery, were more adversely impacted than other essential product categories in the initial months of the pandemic as out-of-consumption channels were hit. ....