Rural Reach News Today : Breaking News, Live Updates & Top Stories | Vimarsana
Stay updated with breaking news from Rural reach. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Top News In Rural Reach Today - Breaking & Trending Today
Beyond Metros: How Personal Loans are Reaching Rural India biharprabha.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from biharprabha.com Daily Mail and Mail on Sunday newspapers.
Rural Reach stretches out into community tivysideadvertiser.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tivysideadvertiser.co.uk Daily Mail and Mail on Sunday newspapers.
Mars Wrigley launches Doublemint and Orbit at Re 1 to expand the rural reach March 17, 2021 In a strategic move to expand its rural reach, Mars Wrigley India has decided to launch Re 1 price variants of its premium confectionery brands Doublemint and Orbit . The company said this was a significant step to strengthening its India portfolio by increasing category penetration and widening its presence. Kalpesh R Parmar, General Manager, Mars Wrigley, India, said, “As a part of our regionalisation strategy and our continued effort to expand our portfolio, our aim has been to make our products accessible to all. With the new Doublemint and Orbit variants at Re 1, we are not only strengthening our connect with our consumers by offering a variety of choices of their favourite products, but also expanding our reach to the rural audience.” ....
February 12, 2021 Rajesh Ramakrishna, Managing Director, Perfetti Van Melle India× Focussing on the right price-pack architecture, rural expansion Perfetti Van Melle India, known for brands such as Center fresh, Alpenliebe and Happydent, said that business is now almost back to pre-Covid levels due to higher in-home consumption trends visible even in impulse purchase categories. The confectionery major is strategically focusing on deepening its presence in rural regions and at the same time launching new products with a differentiated proposition to meet the evolving consumer needs. Rajesh Ramakrishna, Managing Director, Perfetti Van Melle India, said that the impulse purchase categories, such as confectionery, were more adversely impacted than other essential product categories in the initial months of the pandemic as out-of-consumption channels were hit. ....