Center Fresh forays into intense mint category Center Fresh strengthened brand portfolio with launch of Center Fresh Mints Clean Breath. It is said to be the only sugar-free Mint in the country available at Re 1. Center Fresh – the iconic brand from confectionery major Perfetti Van Melle India – has launched Center Fresh Mints Clean Breath, marking its foray into the ‘intense mints’ segment. The three-layer product is made using compressed mint technology with zinc lactate trapped in the central layer. Available in Menthol Eucalyptus flavour, the product is clinically proven to offer intense cooling and freshness that lasts for 60 minutes, making it one of the most differentiated propositions in the country, the company claimed.