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Rural Reach stretches out into community

Rural Reach stretches out into community
tivysideadvertiser.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tivysideadvertiser.co.uk Daily Mail and Mail on Sunday newspapers.

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Mars Wrigley launches Doublemint and Orbit at Re 1 to expand the rural reach

Mars Wrigley launches Doublemint and Orbit at Re 1 to expand the rural reach
March 17, 2021
In a strategic move to expand its rural reach, Mars Wrigley India has decided to launch Re 1 price variants of its premium confectionery brands Doublemint and Orbit .
The company said this was a significant step to strengthening its India portfolio by increasing category penetration and widening its presence.
Kalpesh R Parmar, General Manager, Mars Wrigley, India, said, “As a part of our regionalisation strategy and our continued effort to expand our portfolio, our aim has been to make our products accessible to all. With the new Doublemint and Orbit variants at Re 1, we are not only strengthening our connect with our consumers by offering a variety of choices of their favourite products, but also expanding our reach to the rural audience.” ....

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Sweet push: Perfetti India looks to grow in-home consumption

February 12, 2021
Rajesh Ramakrishna, Managing Director, Perfetti Van Melle India×
Focussing on the right price-pack architecture, rural expansion
Perfetti Van Melle India, known for brands such as Center fresh, Alpenliebe and Happydent, said that business is now almost back to pre-Covid levels due to higher in-home consumption trends visible even in impulse purchase categories. The confectionery major is strategically focusing on deepening its presence in rural regions and at the same time launching new products with a differentiated proposition to meet the evolving consumer needs.
Rajesh Ramakrishna, Managing Director, Perfetti Van Melle India, said that the impulse purchase categories, such as confectionery, were more adversely impacted than other essential product categories in the initial months of the pandemic as out-of-consumption channels were hit. ....

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Ceredigion Citizens Advice dealing with growing number of clients during pandemic

CEREDIGION Citizens Advice is continuing to operate during the coronavirus pandemic with demand greater that ever.
While regular face-to-face drop- in advice is still suspended at its Napier Street base in Cardigan, the centre is working to provide alternative ways to for people to continue to access advice across Ceredigion and the surrounding Cardigan area.
Rural Reach hope to encourage community partners to work with them in helping people access the advice they need by supporting clients during their initial contact.
Any community-based groups that would like to find out how to become involved can contact the Rural Reach team by emailing [email protected] ....

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