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Getting to Know McCann Detroit, Anything But a Car Agency


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James Ward, Anne Feighan, Chuck Meehan and Brad Emmett, the agency’s leadership team, speak to Addison Capper about rejuvenating the agency after it lost its biggest client, scooping up clients and talent during Covid, and why they’re much, much more than an automotive agency
Picture: James Ward (president, top left), Anne Feighan (CSO, top right), Brad Emmett (co-CCO, bottom left), and Chuck Meehan (co-CCO, bottom right)
In 2018, McCann Detroit lost its biggest client, ALDI. To put it in the words of the agency’s current president, James Ward, “a little bit of a turnaround” was required at the agency. James joined the agency from local Detroit agency Doner in April of that year, first bringing on Brad Emmett as one of the agency’s co-CCOs before solidifying the leadership team with the appointments of Chuck Meehan, the other co-CCO, and Anne Feighan, CSO towards the end of 2019. The crew quickly won US Bank as a cli ....

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Super Bowl Ad Review: Bud Light, Tide, Jeep Try to Look Past the Pandemic


Super Bowl Ad Review: Bud Light, Tide, Jeep Try to Look Past the Pandemic
Brian Steinberg, provided by
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Super Bowl ads typically offer a mirror on society, but on Sunday they provided a window into the future.
Dozens of Super Bowl advertisers ignored the coronavirus pandemic that grips the nation, and looked instead to the better times they hope will arrive in weeks to come. Few if any of the characters in more than four dozen commercials spread out across 19 different breaks were spotted wearing masks or social distancing, and some were seen gathering in small groups including a horde of “Bud Light Legends” made up of figures from decades of the beverage’s popular commercials. “C’mon, let’s grab a beer,” says one friend to another in a corporate spot from Bud Light’s parent, Anheuser-Busch. When’s the last time many people have heard that? ....

New York , United States , Will Ferrell , Mike Meyers , Andy Goeler , Dana Carvey , Mccann Worldgroup , Jason Alexander , Tracy Morgan , Chuck Meehan , Matt Mcconaughey , Bruce Springsteen , Brad Emmett , Chris Beresford Hill , Interpublic Group , Procter Gamble , Bowl Ad Review , Bud Light , Jeep Try , Look Past , Super Bowl , General Motors , Uber Eats , Super Bow , Paralympian Jessica Long , Rocket Mortgage ,

Will Ferrell Sets off to Crush Electric Vehicle Loving Norwegians in GM Super Bowl Spot


Will Ferrell Sets off to Crush Electric Vehicle Loving Norwegians in GM Super Bowl Spot
The No Way, Norway film is the latest in GM s new Everybody In campaign promoting an electric future.
General Motors’ Super Bowl spot has launched days before the big game. The film by McCann Detroit/McCann Worldgroup, stars Will Ferrell who becomes understandably irate upon learning that the Norwegians are far outpacing Americans in terms of E.V per capita.
In order to take down those pesky Norwegians or as Ferrell says “crush those lugers,” he hops in his new GM Ultium battery-powered electric SUV and heads out to enlist his friends. That would of course be Keenan Thompson dressed as a pirate for his daughter’s birthday and Awkwafina. ....

United States , Rohan Young , Sharon Cha , Susie Boyajan , Brad Emmet , Amanda Macielak , Jeff Beverly , Deborah Wahl , Megan Stooke , Will Ferrell , Danielle Yocum , Josh Morse , Dan Roberts , Kramer Morgenthau , Chuck Meehan , Heathere Stewart , Julie Peterhans , Jake Szymanski , Anne Feighan , Michael Raso , Andrew Manning , Nick Jasenovec , Stefan Sonnefeld , Janae Abraham , Jeremy Nichols , Mccann Worldgroup ,