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Super Bowl Ad Review: Bud Light, Tide, Jeep Try to Look Past the Pandemic


Super Bowl Ad Review: Bud Light, Tide, Jeep Try to Look Past the Pandemic
Brian Steinberg, provided by
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Super Bowl ads typically offer a mirror on society, but on Sunday they provided a window into the future.
Dozens of Super Bowl advertisers ignored the coronavirus pandemic that grips the nation, and looked instead to the better times they hope will arrive in weeks to come. Few if any of the characters in more than four dozen commercials spread out across 19 different breaks were spotted wearing masks or social distancing, and some were seen gathering in small groups including a horde of “Bud Light Legends” made up of figures from decades of the beverage’s popular commercials. “C’mon, let’s grab a beer,” says one friend to another in a corporate spot from Bud Light’s parent, Anheuser-Busch. When’s the last time many people have heard that? ....

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