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Company Profiles 64 Add to collection James Ward, Anne Feighan, Chuck Meehan and Brad Emmett, the agency’s leadership team, speak to Addison Capper about rejuvenating the agency after it lost its biggest client, scooping up clients and talent during Covid, and why they’re much, much more than an automotive agency Picture: James Ward (president, top left), Anne Feighan (CSO, top right), Brad Emmett (co-CCO, bottom left), and Chuck Meehan (co-CCO, bottom right) In 2018, McCann Detroit lost its biggest client, ALDI. To put it in the words of the agency’s current president, James Ward, “a little bit of a turnaround” was required at the agency. James joined the agency from local Detroit agency Doner in April of that year, first bringing on Brad Emmett as one of the agency’s co-CCOs before solidifying the leadership team with the appointments of Chuck Meehan, the other co-CCO, and Anne Feighan, CSO towards the end of 2019. The crew quickly won US Bank as a cli ....
Super Bowl Ad Review: Bud Light, Tide, Jeep Try to Look Past the Pandemic Brian Steinberg, provided by FacebookTwitterEmail Super Bowl ads typically offer a mirror on society, but on Sunday they provided a window into the future. Dozens of Super Bowl advertisers ignored the coronavirus pandemic that grips the nation, and looked instead to the better times they hope will arrive in weeks to come. Few if any of the characters in more than four dozen commercials spread out across 19 different breaks were spotted wearing masks or social distancing, and some were seen gathering in small groups including a horde of “Bud Light Legends” made up of figures from decades of the beverage’s popular commercials. “C’mon, let’s grab a beer,” says one friend to another in a corporate spot from Bud Light’s parent, Anheuser-Busch. When’s the last time many people have heard that? ....