wholesaling. so i was more probably ecstatic than anybody. judy pop recognizes the importance of the retail business but believes wholesaling does wonders for promoting charleston cookie s all important brand. retail s retail. those are customers coming in. word by mouth, but wholesaling going throughout the businesses of charleston or even outside of charleston. a more efficient baking operation helped keep supply and demand in check. a cookie depositor keeps any leftover dough to a minimum. every batch is made from the exact same recipe. moore remains focused on both aspects of charleston cookie s business. one thing is for certain, though, moore s original idea of running a 100% retail operation is no longer an economic reality. it may be the balance we will have whether i like it or not.
than anybody. she believes wholesaling does wonders for promoting charleston cookie s all-important brand. retail is retail. those are customers walking in. those are from the internet, word by mouth, pabut wholesalin you re going throughout the businesses of charleston or even outside of charleston. a more efficient keeps in check. keeping any leftover dough to a minimum. wholesale does differ from the retail, but every batch is made from the same recipe. charleston cookies which is. one thing is for certain, moore s original idea of running a 100% retail operation is no longer an economic reality. it may be the balance that we will have, whether i like it or not. obviously, the gifting business
judith moore launched the charleston cookie company in 2003 with one idea in mind. i thought i was running a cookie company. then i discovered we were running a gift company and the gifts happen to be cookies, really good cookies. it was brn out of moore s search for the perfect chocolate chip cookie. when she didn t find one, she decided to make her own. initially, the business thrived, especially on the retail side. thanks to the company s website, moore s cookies and brownies have even made their way around the globe. of course, that was then. now the retail business is down and moore is trying her hand with a new group of customers. what we re doing now is really emphasizing the wholesale aspect of our business until the retail recovers. for years, charleston cookie has sold wholesale to sanctuary hotel and dean and deluca.
know, i think take baby steps into this new area. you can t just jump in full force. you have to start small, see if it works, find a couple of wholesalers. if it works, you can get in in a bigger way. it s not something you do willy-nilly, of course. and you have to have pricing strategies. you have to be thinking where i m going to be three months down the road, a year down the road, what it s going to cost to get there. and if you are not meeting your expectations, you have to tweak that, whether it be in sales or your pricing strategy. determine those and how you re going to move forward effectively in wholesale. and all she wanted to do was make a good cookie. she got into this whole thing. i thought that was an inspiring story. thank you, guys. economic data is released almost every day, but which number should small business owners be paying attention to? here are five indicators to watch, courtesy of the wall street journal. number one, the producer price index. this is a
chips like pecan chocolate kip cookies, double fudge chip and then we have an oatmeal golden raisin cookie. initially, the business thrived, especially on the retail side. moore s cookies have even made their way around the globe. that is then. now, just a few years later, the retail business is down and moore is trying her hand with a new group of customers. what we are doing now is really aelzing the wholesale aspect of our business until the retail recovers. for years, the list of customers has expanded to include food distributors like cisco and u.s. food service and the pigly wiggly grocery store. just before the economy started to slow down, we started