owner of a cookie company after realizing that her sales were down and they weren t coming back. despite reducing staff and what s available for order, her strategy has included one key ingredient, shifting the majority of her business from retail to wholesale. it s always been a direction i ve known we needed to go since i started. it s about 60% wholesale and 40% retail now. which is very good for us baht because it gives us exposure that we haven t had before. judith moore launched the karls ton cookie company in 2003 with one idea in mind. i thought i was just running a cookie company. then i discovered we were running a gift company and the companies happened to be cookies, really good cookies. it was born out of search for the perfect chocolate chip koom cookie. when she didn t find one, she decided to make her own. these days, customers can order
you re going throughout the businesses of charleston or even outside of charleston. it s free advertising. your name is out on the street. everybody will know you as a customer. everybody will know you as a supplier. a more efficient baking operation helps keep demand and supply. check. leftover dough is kept to a minimum. every batch of cookies are made from the same recipe. moore sales charleston cookie does not does not sacrifice equal for quantity. the wholesale doesn t require the packaging. the level of packaging that the retail does. despite little change in revenue from 2008 to 2008, moore remains focused on both aspects of charleston cookie s business. one thing is for certain, though. moore s original idea of running
judith moore launched the charleston cookie company in 2003 with one idea in mind. i thought i was just running a cookie company. and then i discovered we were running a gift company and the gifts happened to be cookies, really good cookies. the charleston, south carolina, business was born out of moore s search for the perfect chocolate chip cookie. when she didn t find one, she decided to make her own. initially, the business thrived, especially on the retail side. thanks to the company s website, moore s cookies and brownies have made their way around the globe. of course, that was then. now, the retail business is down. and moore is trying her hand with a new group of customers. what we re doing now is really emphasizing the wholesale aspect of our business until the retail recovers. for years, charleston cookie has sold wholesale to south carolina s sanctuary hotel and