than anybody. >> she believes wholesaling does wonders for promoting charleston cookie's all-important brand. >> retail is retail. those are customers walking in. those are from the internet, word by mouth, pabut wholesalin you're going throughout the businesses of charleston or even outside of charleston. >> a more efficient keeps in check. keeping any leftover dough to a minimum. wholesale does differ from the retail, but every batch is made from the same recipe. charleston cookies which is. one thing is for certain, moore's original idea of running a 100% retail operation is no longer an economic reality. >> it may be the balance that we will have, whether i like it or not. obviously, the gifting business