know, i think take baby steps into this new area. you can't just jump in full force. you have to start small, see if it works, find a couple of wholesalers. if it works, you can get in in a bigger way. it's not something you do willy-nilly, of course. >> and you have to have pricing strategies. you have to be thinking where i'm going to be three months down the road, a year down the road, what it's going to cost to get there. and if you are not meeting your expectations, you have to tweak that, whether it be in sales or your pricing strategy. determine those and how you're going to move forward effectively in wholesale. >> and all she wanted to do was make a good cookie. she got into this whole thing. i thought that was an inspiring story. thank you, guys. economic data is released almost every day, but which number should small business owners be paying attention to? here are five indicators to watch, courtesy of the wall street journal. number one, the producer price index. this is a measure of prices for raw materials, an important figure for businesses that