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Findings From Largest Global Meta-Analysis Of Combined Third-Party Attention And Brand Lift Metrics

Teads, the global media platform, and global attention technology company Lumen Research announced findings from their global meta-analysis, Unveiling the Connection: Attention & Outcomes. The largest study that combines third-party attention with brand lift metrics, the report further fuels attention measurement as a catalyst for effective media spend while minimizing wastage. Since last year, Teads and Lumen have collaborated to expand attention measurement research and deliver cons. ....

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Teads, Lumen Attention Metrics From Global Campaigns Find 'Better Predictors'

Teads, Lumen Attention Metrics From Global Campaigns Find 'Better Predictors'
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United States , Caroline Hugonenc , Lumen Research , North America , Online Ad Recall , Spontaneous Brand Awareness ,

Teads Releases First to Market Attention Metrics

Teads, the global media platform, announced the release of attention metrics in Teads Ad Manager, its dynamic programmatic buying platform. ....

Bharat Khatri , Mike Follett , Caroline Hugonenc , Lumen Research , Teads Attention Program , Research Insights , Teads Ad Manager ,

Teads gains attention with enhanced metrics

Now able to give clients the ability to measure attention similarly to how they measure viewability, global media platform Teads has released attention metrics . ....

Mike Follett , Damien Prybis , Caroline Hugonenc , Lumen Research , Teads Ad Manager , United States , Attention Measurement , Ned Manager , Audience Insights , Support Campaign ,

Teads Enhances Campaign Performance with First to Market Attention Measurement Integration in Teads Ad Manager

Teads Enhances Campaign Performance with First to Market Attention Measurement Integration in Teads Ad Manager
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