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DoubleVerify (DV) Q4 2023 Earnings Call Transcript

DV earnings call for the period ending December 31, 2023. ....

United States , Youssef Squali Truist , Raimo Lenschow , Frank Surace Barclays , Canaccord Genuity , Arjun Bhatia William Blair , Tejal Engman , Brian Pitz , William Blair , Matt Swanson , Andrew Boone , Omar Dessouky , Arjun Bhatia , Nicola Allais , Morgan Stanley , Michael Graham , Laura Martin , Viant Dsps , Justin Patterson Keybanc , Justin Patterson , Laura Martin Needham , America Merrill Lynch , Michael Graham Canaccord Genuity , Brian Fitzgerald , Youssef Squali , Mark Zagorski ,

DoubleVerify's 2024 Predictions: CTV Ad Trends Include Increased Open Measurement Adoption

Dan Slivjanovski, CMO of the media measurement company DoubleVerify, sees three major CTV ad trends ....

Dan Slivjanovski , Suitability Solutions , Increased Open Measurement , Amazon Fire , Video Level Brand Safety , Attention Measurement ,

Research: Attention measurement focuses on creative and media

Most attention measurement companies (61 per cent) focus on both creative and media as attention drivers and to measure these factors, they leverage eye trackin ....

Paul Donato , Phase One Of The Advertising Research Foundation , Phase One Of The Attention Validation Initiative , Academic Advisory Committee , Attention Council , Attention Validation Measurement Initiative , Brand Steering Committee , Phase One , Advertising Research Foundation , Literature Review , Chief Research Officer , Attention Validation Initiative , Advisory Committee , Attention Measurement , Creative Testing ,

Why Activision Blizzard Media is using an Attention Measurement Scorecard to raise marketers' confidence in gaming

To give marketers a better idea of the reach and power of in-game ads, Activision Blizzard is beefing up its offerings in the field of attention measurement.… ....

Activision Blizzard , Activision Blizzard Media , Attention Measurement , Reaking News ,

Adelaide, Teads team for high-attention omnichannel private marketplaces

Claiming that brands and agencies can now activate attention end-to-end, global media platform Teads has announced a partnership with Adelaide to launch high-at. ....

South Australia , United States , Teads Tvision , Monique Pintarelli , Marc Guldimann , Teads Attention Program , Attention Unit , Teads Ad Manager , Google Display , Trade Desk , North America , Private Marketplaces , Attention Measurement ,