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Teads and Lumen present findings from a major global analysis of attention and brand lift metrics

Tech - Teads, the global media platform, and global attention technology company Lumen Research today announced findings from their global meta-analysis, ....

United States , Mike Follett , Group Investment , Ben Flux , Group Investment Director , Online Ad Recall , Spontaneous Brand Awareness , North America ,

Findings From Largest Global Meta-Analysis Of Combined Third-Party Attention And Brand Lift Metrics

Teads, the global media platform, and global attention technology company Lumen Research announced findings from their global meta-analysis, Unveiling the Connection: Attention & Outcomes. The largest study that combines third-party attention with brand lift metrics, the report further fuels attention measurement as a catalyst for effective media spend while minimizing wastage. Since last year, Teads and Lumen have collaborated to expand attention measurement research and deliver cons. ....

City Of , United Kingdom , United States , Mike Follett , Caroline Hugonenc , Research Insights At Teads , Group Investment , Party Attention And Brand Lift Metrics , Lumen Research , Lumen Attention Measurement Platform , Senior Vice President , Group Investment Director , Online Ad Recall , Spontaneous Brand Awareness , North America , Press Release Image , Meta Analysis , Third Party , Press Release , Ews Release ,

Teads, Lumen Attention Metrics From Global Campaigns Find 'Better Predictors'

Teads, Lumen Attention Metrics From Global Campaigns Find 'Better Predictors'
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United States , Caroline Hugonenc , Lumen Research , North America , Online Ad Recall , Spontaneous Brand Awareness ,