Teads, the global media platform, and global attention technology company Lumen Research announced findings from their global meta-analysis, Unveiling the Connection: Attention & Outcomes. The largest study that combines third-party attention with brand lift metrics, the report further fuels attention measurement as a catalyst for effective media spend while minimizing wastage. Since last year, Teads and Lumen have collaborated to expand attention measurement research and deliver cons.
Teads, The Global Media Platform, is advancing its leadership in attention measurement by launching the Teads Attention Program that will be available in key markets in APAC
Global Media Platform will be first to natively offer attention measurement and creative optimization for brands across every screen Teads' unique approach incorporates all 4 key drivers of attention