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Meta earnings: What to expect from the social-networking company

Meta Platforms Inc. continues to chug along while reshaping the business and girding for a showdown with Apple Inc. in the fledgling mixed-reality field.

Bryan karasMeta platforms incApple incAlphabet incMeta platformsPlaybook mediaArticle normalMarket research public relationsPublic relationsInternet search enginesAdvertising marketing public relationsBusiness consumer servicesOnline service providersMedia entertainmentSocial media platforms toolsFinancial performance

Cleanup continues in Springfield following Thursday storms

The clean up continues Friday across western Massachusetts after Thursday night's detrimental storms.

United statesBryan karasTreetop avenueJerry provost

From clicks to conversions: Drive performance with marketing AI

In this webinar, experts from Meta, Playbook Media and Pecan discuss how AI is changing marketing.

Bhanu bhardwajCynthia ramsaranBryan karasYehonathan barneaJohn universityPlaybook mediaDrive performanceSearch engine landThird door media

TikTok and Instagram search: what brands need to know about social s next battlefield

TikTok and Instagram search: what brands need to know about social s next battlefield
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Bryan karasPlaybook media

Advertisers weigh moving to Android as iOS 14 privacy features loom - General Discussion Discussions on AppleInsider Forums

Citing uncertainty over Apple s iOS 14 App Tracking Transparency feature, some marketing firms are choosing to spend on Android advertising instead. Credit: Apple Ahead of Apple s forthcoming App Tracking Transparency in iOS 14.5, advertisers and marketing firms are trying to determine how much this privacy feature will alter their income. Some are reportedly moving their ad spend to Android, at least for the short term, while all are waiting to see the real-world impact of the change. According to marketing research company Digiday, advertisers expect that costs will go up, but they are not certain how much profits will go down. Everyone is nervous about the future and how the performance of their advertising is going to take a hit whenever Apple s changes do arrive, Playbook Media s Bryan Karas said to

Craig federighiBryan karasInmobi sergio serraIdo razTracking transparencyApp tracking transparencyபிரையன் காரஸ்நான் செய்வேன் ர்யாஸ்கண்காணிப்பு வெளிப்படைத்தன்மைசெயலி கண்காணிப்பு வெளிப்படைத்தன்மை

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