Citing uncertainty over Apple s iOS 14 App Tracking Transparency feature, some marketing firms are choosing to spend on Android advertising instead.
Credit: Apple
Ahead of Apple s forthcoming App Tracking Transparency in iOS 14.5, advertisers and marketing firms are trying to determine how much this privacy feature will alter their income. Some are reportedly moving their ad spend to Android, at least for the short term, while all are waiting to see the real-world impact of the change.
According to marketing research company
Digiday, advertisers expect that costs will go up, but they are not certain how much profits will go down. Everyone is nervous about the future and how the performance of their advertising is going to take a hit whenever Apple s changes do arrive, Playbook Media s Bryan Karas said to