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Apple s IDFA privacy changes are going to have an impact, but nobody knows how much

Apple s IDFA privacy changes are going to have an impact, but nobody knows how much
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Advertisers weigh moving to Android as iOS 14 privacy features loom

Citing uncertainty over Apple's iOS 14 App Tracking Transparency feature, some marketing firms are choosing to spend on Android advertising instead.

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What The Biden Presidency Means For Privacy, Consumer Protection And Antitrust

Share: Soon-to-be-president Joe Biden has a full plate, from ramping up COVID-19 vaccine distribution and dealing with the economy to addressing the stark polarization of the Trump years. So, don’t expect much movement on privacy and consumer protection during the first 100 days. But both are top priorities for the incoming administration. And there’s appetite for action on both sides of the aisle and in the mainstream. “Big tech has fallen out of favor with politicians and the masses due to the political climate,” said Bryan Karas, CEO and founder of performance agency Playbook Media. “Any issue that diminishes their power in the name of returning it to individuals is seen as favorable.”

United statesBryan karasDan jaffeJay friedmanJoe bidenJon ossoffSeraj bharwaniRohit chopraJoe simonsCharles farinaKamala harrisDepartment of justiceSenate republicansAssociation of national advertisersGoodway groupConsumer financial protection bureau