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Dissecting the relevance of flash sales


Express News Service
Amazon, Flipkart and other players in the e-commerce market hold regular flash sales, offering massive discounts and sales. While customers and businesses eagerly wait for this time, as it’s a win-win for both, the government has proposed banning such sales in the new draft of e-commerce rules.
The Department of Consumer Affairs had asked for comments or suggestions on the proposed amendments to Consumer Protection by July 06, 2021, but final announcement are yet to be made. Gadget accessory and consumer electronics brand UBON holds flash sales fourfive times a year on their platform apart from being a third party seller on other websites. ....

Neha Khosla , Ramandeep Arora , Tanushree Ishani Das , Pooja Karegoudar , Vijeta Soni , Manish Chowdhary , Nikita Sharma , Sciative Solutions , Department Of Consumer Affairs , News Service , Consumer Affairs , Consumer Protection , Body Caf , நேஹா கோசில , மண்டீப் அரோரா , மனிஷ் சவுத்ரி , நிகிதா ஷர்மா , துறை ஆஃப் நுகர்வோர் வாழ்க்கைத்தொழில்கள் , செய்தி சேவை , நுகர்வோர் வாழ்க்கைத்தொழில்கள் , நுகர்வோர் ப்ரொடெக்ஶந் ,

D2C brands and FMCG biggies race to win at-home consumers amid changing shopping behaviour


D2C brands and FMCG biggies race to win at-home consumers amid changing shopping behaviour
Amid the coronavirus pandemic, there was a surge in online sales as people stayed locked in their homes. Now, even traditional FMCG players are digitising themselves to win these consumers.
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When
YourStory spoke with Ajai Thandi, Co-founder of direct-to-consumer (D2C) coffee brand Sleepy Owl, last month, he sounded hasty and said, “This summer season is very important for us. We lost the entire season last year.”
Thandi and his team were in the middle of full-swing preparations to sell cold-brew coffees for the hot summer season, which is when their beverages sell the most. ....

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