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Express News Service Amazon, Flipkart and other players in the e-commerce market hold regular flash sales, offering massive discounts and sales. While customers and businesses eagerly wait for this time, as it’s a win-win for both, the government has proposed banning such sales in the new draft of e-commerce rules. The Department of Consumer Affairs had asked for comments or suggestions on the proposed amendments to Consumer Protection by July 06, 2021, but final announcement are yet to be made. Gadget accessory and consumer electronics brand UBON holds flash sales fourfive times a year on their platform apart from being a third party seller on other websites. ....