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Bestseller is closing its Indian ethnic wear brand Indifusion due to poor sales and shifting consumer trends. The company, known for western brands like Jack and Jones, bought Indifusion during the pandemic but struggled to understand and operate in the Indian wear market. The decline in traditional wear is part of a broader trend, with consumers increasingly choosing versatile, comfortable clothing for multiple occasions. Fusion wear, combining traditional and modern styles, is growing in popularity, driven by factors like the rise of the female workforce and fashion trends.
'Global Indians' in the 21st century: Why Desis are the most prepared diaspora for the mad new world order newsindiatimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from newsindiatimes.com Daily Mail and Mail on Sunday newspapers.
Given that Indian settlers are generally law-abiding citizens with a high focus on education and are positive contributors to the local economy they are considered a model minority group. India’s rising economic stature and the government of India’s regular engagement with the diaspora have raised the diaspora’s stock within the host nation.