“Complete.” That’s how actress-host Bettinna Carlos-Eduardo describes her new life in La Union. Last March, on a quest for a more sustainable lifestyle for her family amid the pandemic, she, her husband Mikki, and their 10-year-old daughter Gummy all moved four hours up north, leaving their Pasig Ci
Understanding that each motherhood journey is distinctly unique from others poses an essential role in helping them thrive in each path they are on. As a brand that advocates for the universal love and acceptance for mothers, this Mother’s Day campaign by Eden.
May 10 2021, 1:16 pm | BY Kim Shaw | No Comments
Ogilvy Philippines has released this Mother’s Day campaign for Mondelez brand Eden. ‘Unconditional’ is directed by Carlos Palanca-Awardee, Antoinette Jadaone.
The campaign was launched at the #EdenSpeaks Facebook live event, graced by special guest speakers such as Bettinna Carlos-Eduardo, a Mompreneur, content creator, and author; Techie Dy, Consultant of RMT-Cefam, Ateneo, and is a PhD Candidate of Clinical Psychology from the University of the Philippines; and Kristine Enriquez, Eden Cheese Brand Manager.
The event culminated with an exclusive preview of the Eden Mother’s Day film by multi-award winning director, Jadaone.
The film sheds light on the plight of this group of moms that may lack support from their families and their loved ones. It’s a topic often just passed on, but is quite familiar to us all and is important as it plays an integral role in nurturing the light of our homes. The film brings to l