Understanding that each motherhood journey is distinctly unique from others poses an essential role in helping them thrive in each path they are on. As a brand that advocates for the universal love and acceptance for mothers, this Mother’s Day campaign by Eden.
May 10 2021, 1:16 pm | BY Kim Shaw | No Comments
Ogilvy Philippines has released this Mother’s Day campaign for Mondelez brand Eden. ‘Unconditional’ is directed by Carlos Palanca-Awardee, Antoinette Jadaone.
The campaign was launched at the #EdenSpeaks Facebook live event, graced by special guest speakers such as Bettinna Carlos-Eduardo, a Mompreneur, content creator, and author; Techie Dy, Consultant of RMT-Cefam, Ateneo, and is a PhD Candidate of Clinical Psychology from the University of the Philippines; and Kristine Enriquez, Eden Cheese Brand Manager.
The event culminated with an exclusive preview of the Eden Mother’s Day film by multi-award winning director, Jadaone.
The film sheds light on the plight of this group of moms that may lack support from their families and their loved ones. It’s a topic often just passed on, but is quite familiar to us all and is important as it plays an integral role in nurturing the light of our homes. The film brings to l
(UMPIL / PETA)
Magtoto, who is a playwright for PETA, was falsely tagged as one of the 27 UP students who allegedly became rebels. The list was released by the Armed Forces of the Philippines (AFP) Information Exchange.
“We strongly condemn the red-tagging of writer Liza Magtoto, who received the Gawad Pambansang Alagad ni Balagtas para sa Dula sa Filipino in 2017,” UMPIL said in Filipino.
UMPIL, who called Magtoto a “defender of women and youth,” sounded alarm over the intensified red-tagging of individuals and students.
“Universities mold students to be smart individuals and good citizens. Campuses should only be kept safe from repression and intimidation. It is necessary to ensure that universities remain open to all thoughts and dispositions. This is important in achieving a truly humane society,” it underscored.
The National Union of Journalists of the Philippines (NUJP) sounded the alarm over the inclusion of two journalists in the list of the Armed Forces of the Philippines (AFP) as alleged University of the Philippines (UP) students who became rebels.