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Eden Launches Touching Campaign Film Recognizing the Many Facets of Motherhood in the Philippines

Understanding that each motherhood journey is distinctly unique from others poses an essential role in helping them thrive in each path they are on. As a brand that advocates for the universal love and acceptance for mothers, this Mother’s Day campaign by Eden.

Mondelez Philippines appoints new marketing head

Mondelez Philippines appoints new marketing head Details 21 May 2021 Snacks company Mondelez Philippines has welcomed a new marketing head to support its purpose to empower people to snack right. Toby Gatchalian joins the company, which makes beloved snack products Eden Cheese, Cheez Whiz, Tang, Oreo, Toblerone, Cadbury and Tiger .  In his new role, Gatchalian will lead a team of more than 15 individuals across all the company’s product categories: biscuits, chocolate, gum, candy, powdered beverages and cheese. The Philippines is one of parent company Mondelēz International’s biggest business in Southeast Asia and is a major growth driver for the business unit. He will report to Southeast Asia senior director for marketing, Nikhil Rao.

Ogilvy Philippines brings to light untold motherhood challenges in this film for Eden

May 10 2021, 1:16 pm | BY Kim Shaw | No Comments Ogilvy Philippines has released this Mother’s Day campaign for Mondelez brand Eden. ‘Unconditional’ is directed by Carlos Palanca-Awardee, Antoinette Jadaone.   The campaign was launched at the #EdenSpeaks Facebook live event, graced by special guest speakers such as Bettinna Carlos-Eduardo, a Mompreneur, content creator, and author; Techie Dy, Consultant of RMT-Cefam, Ateneo, and is a PhD Candidate of Clinical Psychology from the University of the Philippines; and Kristine Enriquez, Eden Cheese Brand Manager. The event culminated with an exclusive preview of the Eden Mother’s Day film by multi-award winning director, Jadaone. The film sheds light on the plight of this group of moms that may lack support from their families and their loved ones. It’s a topic often just passed on, but is quite familiar to us all and is important as it plays an integral role in nurturing the light of our homes. The film brings to l

Mondelēz names head of marketing for Malaysia and Singapore

Mondelēz names head of marketing for Malaysia and Singapore
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Oreo looks to build local relevance with Ramadan and Songkran TV spots

Oreo looks to build local relevance with Ramadan and Songkran TV spots
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