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Should You Abandon Customer Acquisition and Focus on Retention?
There's nothing like the rush of customer acquisition for marketers. But is it worth the time and effort?
India
Oleksii-nykonchuk
Bain-company
Where-are-marketing-leaders-focusing
Customers-are-more-willing
Marketing-metrics
Marketing-generates-more-profit
Based-marketing-can-improve-customer
With-amazon-prime
Why-marketers-need
Obsess-over-net-revenue
Average-order-values
Catching up With Katrina Taylor on CX Decoded
In this episode of CX Decoded Katrina Taylor, a CX and UX design professional, shares her thoughts on connecting CX with employee experience.
Chicago
Illinois
United-states
Dom-nicastro
Katrina-taylor
Simpler-media-group
Google
Linkedin
Why-most-companies-stink-at-customer-feedback
Digital-customer-experience
Rich-hein
Based-marketing-can-improve-customer
Why NRR Should Be a Priority for Every Marketer
Net revenue retention (NRR) is a key indicator of a company’s health and future potential, and investors (and the markets) obsess over it.
Jacqueline-mungu
Measure-account-health
Does-your-content-marketing-stop-after
With-customer-success
Based-marketing-can-improve-customer
Shift-is-permanent
Customer-success
Latane-conant
Digital-marketing
Customer-retention
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