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Mikros MPC Takes a Journey to Japan for Olympic Ident

Behind the Work 26 Add to collection
Mikros MPC shares insight into it s work for France Television idents announcing the programs of the channels dedicated to the Olympics
March 2020 – as the sanitary crisis was hitting the world, the International Olympic Committee (IOC) announced the rescheduling of the Games of the XXII Olympiad in Tokyo, four months ahead of the opening ceremony. At that time, the teams at Mikros MPC were well advanced in the creation of a new TV ident for France Television, to announce the programs of the channels dedicated to the Olympics.
Project lead and producer, Hugues Allart, Mikros MPC, instantly recognised the great creative potential of the film: “As soon as I saw the “Sumo” brief by MullenLowe France, I fell in love. The objective was to honor the Japanese culture, the values of the Olympics and the new disciplines that would debut at the Summer Games, such as skateboarding, mountain climbing, basketball, surf. All of this in ....

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Dreams of Reunion in Vaccination Campaign for France's Ministry of Social Affairs and Health

Dreams of Reunion in Vaccination Campaign for France's Ministry of Social Affairs and Health
lbbonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lbbonline.com Daily Mail and Mail on Sunday newspapers.

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