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Nielsen, LG Ad Solutions deal for ACR data footprint for TV measurement in the US

Nielsen, LG Ad Solutions deal for ACR data footprint for TV measurement in the US
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Nielsen expands ACR data footprint again to boost linear and CTV measurement

ACR data from LG Ad Solutions is going to be used in Nielsen’s national TV measurement service in the U.S., providing greater stability for audience estimates. .

Nielsen, LG To Create Largest U S ACR Data Footprint for TV Measurement

Nielsen to access ACR data from LG Ad Solutions; provide Nielsen ONE Ads Measurement and co-viewing Metrics for Campaigns on LG TVs

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