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Cellar Trends names Douglas Cunningham CEO

Cellar Trends names Douglas Cunningham CEO
22nd April, 2021 by Melita Kiely
Amber Beverage Group-owned distributor Cellar Trends has appointed Douglas Cunningham as CEO.
Cellar Trends has named Douglas Cunningham as its new CEO
Cunningham succeeds Simon Thomas who left the firm to pursue an opportunity outside the group.
Cunningham steps into the role of CEO while also maintaining his position of managing director at Indie Brands, which joined Amber Beverage Group in January 2020.
Jekaterina Stuģe, CEO of Amber Beverage Group, said: “We are confident that Douglas will be able to successfully run and develop both of our UK businesses, ensuring that both companies optimise their respective positions in the UK market, whilst continuing to build and develop strong third-party brand partnerships. ....

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Moskovskaya® Vodka taps into booming Hard Seltzer category

Amber Beverage Group-owned iconic vodka brand Moskovskaya® Vodka has designed a new Moskovskaya Street hard seltzer inspired by the iconic Moscow Mule cocktail. Canned at 4.5% ABV, two new products, with delicate notes of Raspberry & Lime and Ginger & Mint, will be available throughout Europe; the first market to launch this product being the United Kingdom in early February.
According to the IWSR, hard seltzers have experienced a meteoric rise (43% of all mixed drinks) in the US, and in the UK the category is also growing strongly and is expected to contribute to the fast growth in RTD consumption in the UK over the next few years. ....

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