Cellar Trends names Douglas Cunningham CEO 22nd April, 2021 by Melita Kiely Amber Beverage Group-owned distributor Cellar Trends has appointed Douglas Cunningham as CEO. Cellar Trends has named Douglas Cunningham as its new CEO Cunningham succeeds Simon Thomas who left the firm to pursue an opportunity outside the group. Cunningham steps into the role of CEO while also maintaining his position of managing director at Indie Brands, which joined Amber Beverage Group in January 2020. Jekaterina Stuģe, CEO of Amber Beverage Group, said: “We are confident that Douglas will be able to successfully run and develop both of our UK businesses, ensuring that both companies optimise their respective positions in the UK market, whilst continuing to build and develop strong third-party brand partnerships.