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Moskovskaya® Vodka taps into booming Hard Seltzer category


Amber Beverage Group-owned iconic vodka brand Moskovskaya® Vodka has designed a new Moskovskaya Street hard seltzer inspired by the iconic Moscow Mule cocktail. Canned at 4.5% ABV, two new products, with delicate notes of Raspberry & Lime and Ginger & Mint, will be available throughout Europe; the first market to launch this product being the United Kingdom in early February.
According to the IWSR, hard seltzers have experienced a meteoric rise (43% of all mixed drinks) in the US, and in the UK the category is also growing strongly and is expected to contribute to the fast growth in RTD consumption in the UK over the next few years. ....

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Moskovskaya moves into hard seltzers


Moskovskaya moves into hard seltzers
20th January, 2021 by Nicola Carruthers
Amber Beverage Group has joined the fast-growing hard seltzer category with the launch of two Moskovskaya Vodka-based products.
The Raspberry and Lime hard seltzer is made using Moskovskaya Pink Vodka
The new canned 250ml hard seltzers come in two flavours: Raspberry and Lime, and Ginger and Mint. Both expressions have an ABV of 4.5% and will initially launch in the UK in early February, followed by the rest of Europe.
The Ginger and Mint variant is made with Moskovskaya Osobaya Vodka, while the Raspberry and Lime is made using Moskovskaya Pink Vodka. ....

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