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Amber Beverage rebrands Cellar Trends 21st May, 2021 by Kate Malczewski
Luxembourg-based Amber Beverage Group has changed the name of its distributor Cellar Trends to Amber Beverage UK.
Cellar Trends was acquired by Amber Beverage Group in 2019
The rebrand is part of the global renaming of Amber Beverage Group’s distribution companies, and marks a wider shift for the company formerly known as Cellar Trends.
Earlier this year, the UK distributor appointed Douglas Cunningham as its CEO. Cunningham – also the CEO of Indie Brands, which was acquired by Amber Beverage Group in January 2020 – has been tasked with “aligning the company to the wider Amber Beverage Group companies across the world” and growing its portfolio.
Cellar Trends names Douglas Cunningham CEO 22nd April, 2021 by Melita Kiely
Amber Beverage Group-owned distributor Cellar Trends has appointed Douglas Cunningham as CEO.
Cellar Trends has named Douglas Cunningham as its new CEO
Cunningham succeeds Simon Thomas who left the firm to pursue an opportunity outside the group.
Cunningham steps into the role of CEO while also maintaining his position of managing director at Indie Brands, which joined Amber Beverage Group in January 2020.
Jekaterina Stuģe, CEO of Amber Beverage Group, said: “We are confident that Douglas will be able to successfully run and develop both of our UK businesses, ensuring that both companies optimise their respective positions in the UK market, whilst continuing to build and develop strong third-party brand partnerships.