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Dr Golly: Pediatrician Shares Lessons from Heroic Parents
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Incredible Women Discuss Parenting on LiSTNR s Dr Golly Show
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The Athlete s Foot taps into 16.6 million followers for new campaign
By Imogen Bailey | 21 July 2021
The Athlete s Foot has teamed up with Australian TikTok star Sarah Magusara to launch Australia s first sequential story telling campaign in TikTok.
The Katch the Kayanos campaign turns the TikTok For You feed into a virtual running track, inviting Aussies to catch the new Asics style by scrolling through their feed to catch a creator for the chance to win a pair of the new shoes.
The campaign, which was launched today, includes a top view ad placement starring Magusara challenging Aussies to the race, as well as in-feed placements which continue the race and act as sign posts throughout the race.