Win a pair of ASICS Gel-Kayano 28. Chase @sarahmagusara through your FYP♬ Promoted Music
To celebrate the launch of the new ASICS Gel-Kayano 28, leading footwear retailer, The Athlete’s Foot has partnered with TikTok to turn its For You Feed into a virtual running track – inviting Australians to ‘Katch the Kayanos’ by scrolling through their feed to catch a creator for the chance to win a pair of the new shoes.
This is the first time any Australian brand has built out sequential storytelling using multiple advertising formats on TikTok across the For You Feed.
The campaign has launched today with a TopView ad placement, with Australians able to participate in a virtual race through their own personalised For You Feed. Following the TopView ad, the race will be kick-started by TikTok lifestyle creator @sarahmagusara who will feature in engaging In-Feed placements, encouraging the TikTok community to race her through their For You Feed to catch her and the new Kayanos.
The Athlete’s Foot & TikTok launch Australia-first campaign
July 21, 2021 10:26
To celebrate the launch of the new Asics Gel-Kayano 28, footwear retailer, The Athletes Foot has partnered with TikTok to turn its ‘For You Feed’ into a virtual running track, in a campaign launching today.
This is the first time an Australian brand has built out sequential storytelling using multiple advertising formats on TikTok across the ‘For You Feed.’
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The campaign has launched today with a TopView ad placement, with Australians able to participate in a virtual race through their own personalised ‘For You Feed’.
Following the TopView ad, the race will be kick-started by TikTok lifestyle creator @sarahmagusara who will feature in an in-feed placements, encouraging the TikTok community to race her through their ‘For You Feed’ to catch her and the new Kayanos.
The Athlete s Foot taps into 16.6 million followers for new campaign
By Imogen Bailey | 21 July 2021
The Athlete s Foot has teamed up with Australian TikTok star Sarah Magusara to launch Australia s first sequential story telling campaign in TikTok.
The Katch the Kayanos campaign turns the TikTok For You feed into a virtual running track, inviting Aussies to catch the new Asics style by scrolling through their feed to catch a creator for the chance to win a pair of the new shoes.
The campaign, which was launched today, includes a top view ad placement starring Magusara challenging Aussies to the race, as well as in-feed placements which continue the race and act as sign posts throughout the race.
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